Unisoft stands out with its Digital Signage products…
Which technologies and solutions come to the forefront today in terms of delivering special content?
Content is one of the most important marketing tools that connects and engages consumers with brands. The attractiveness, entertainment value, usefulness, and presentation method of the content are key criteria that drive consumers to interact with a brand. Due to changing living standards and increasing competition, consumers today are exposed to many messages simultaneously while being present in multiple locations during the day. Therefore, brands want to grab more attention, engage, and be wherever the consumer is.
The “fourth screens,” namely Digital Signage solutions and LED displays, meet all these expectations. They are high-tech industrial screens that can be used both indoors and outdoors, allow targeting with real-time marketing, and enable personalized applications.
What competitive and efficiency advantages do these solutions and technologies offer institutions?
Unlike traditional methods, where consumers are pushed toward advertisements or messages, Digital Signage solutions encourage natural behaviors such as participation, viewing, and sharing.
Digital display solutions:
• Increase engagement with real-time marketing applications.
• Ensure continuous, high-quality, and uninterrupted communication.
• Allow targeted and personalized messaging.
• Eliminate printing and logistics costs—no additional human resources required.
• Enable effective use of time.
• Allow all screens to be managed remotely (updates, changes).
• Deliver content to consumers in an elegant and impressive way.
• Present content in all formats beyond static visuals, including audio and video.
• Offer unlimited content sharing.
• Allow institutions to create their own broadcasting stream, essentially having their own Corporate TV.
Which sectors should invest in these technologies?
Digital Signage solutions are valuable investments for any sector or organization that has a message, wants to communicate with its target audience, and seeks efficient and effective results.
Retail, healthcare, entertainment, education, finance, transportation, public institutions, and manufacturing companies can maximize the benefits of Digital Signage technologies, which can also be tailored to sector-specific needs.
Can you tell us about Unisoft’s vision and mission?
Our mission is to combine our experience and expertise in information technologies with customer-oriented services to create high value-added projects; to support individual creativity and team spirit while developing innovative, sustainable, and high-quality solutions.
Our vision is to achieve competitiveness in international markets with our innovative solutions in information technologies and to become the preferred technology provider and manufacturer that helps our customers reach their goals.
What products, solutions, and services do you offer?
• Digital signage systems, Video Walls, Totems, Kiosks
• LED Display Solutions
• Smart meeting and classroom systems, connectivity and display solutions
• Digital Podium
• Media & Content Services
• Automation systems
What differentiates Unisoft from its competitors?
Along with its industry experience, Unisoft has the capability to produce custom solutions under its own brand “Unisign,” tailored to customer needs and sectoral differences, in addition to standard products.
It provides brand-independent solutions suitable for customer requirements and budgets.
With its fully proprietary Digital Signage software, it offers advantages in terms of both cost-effectiveness and scalability.
Beyond product solutions, its in-house media services enable institutions to manage corporate messages, advertisements, videos, and other media content for display, while also creating special broadcasting schedules. It produces customized content such as daily news, sector-specific insights, and events. Offering end-to-end digital display solutions, Unisoft delivers turnkey projects.
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