Traditional In-Store Communication vs. Digital Signage
Colorfully packaged products inside the market, large posters hung on the walls or at the entrance, and weekly promotional brochures are among the traditional communication methods used to influence customers and guide their shopping. The human brain is exposed to 3,000 advertising messages per day. Most of these do not capture the customer’s attention and are not remembered. For customers, static advertising and promotional tools have become ordinary and, after a while, fail to attract attention.
For time-constrained customers who cannot decide, do not read your campaigns, and shop quickly, interactive screens are seen as the most effective solution to influence their purchasing behavior. Digital signage solutions allow you to identify your target audience and deliver tailored messages. Thanks to the easy updating feature, you can add, remove, or update your content at any time of the day. As Unisign Digital Signage, we provide you with the most suitable digital signage hardware and software.
High-Quality Product Promotions with Eye-Catching Colors
90% of people are influenced by interactive visual content and remember it. With digital signage screens, you can broadcast videos and visuals in high resolution and with a wide range of colors, attracting your customers’ attention and enhancing perceived quality.
A Distinctive and Encouraging Shopping Experience with Strategic Placement
The most important aspect of digital signage solutions is undoubtedly the placement of the screens. By positioning screens at entrances, you can draw customers’ attention to your store and increase foot traffic. At the same time, with tablets displaying product information, you can encourage customers to explore and purchase different products. By strategically placing digital signage screens around your store, you can maximize efficiency.
Easily Create Campaigns and Update Products/Prices Quickly
With remote management and ease of use, digital signage solutions simplify the processes of launching new campaigns and updating content. Thanks to central management, you can update products, prices, and content in seconds and create new campaigns instantly.
Centralized Content Management for All Branches and Screens
Whether you own a single screen or more than 1,000 screens, you can manage all content through a central management panel. You can choose to broadcast the same content across all branches and screens or provide different content for each screen.
Eliminating Printing and Logistics Costs
Traditional promotional and advertising materials not only fail to attract attention but also create high costs. Instead of repeatedly spending money on printed materials for every campaign and new product, you can eliminate this issue entirely with digital signage solutions.
Easy Campaign and Announcement Updates with Limited Staff
You don’t need extra staff for your store promotions, advertisements, or campaigns. With a limited number of personnel, you can easily manage your digital signage screens.
Encouraging Cross-Selling with In-Store Promotions
You can influence your customers in real-time and encourage cross-selling by promoting related products. With instant updates, you can deliver targeted messages to your audience and guide them toward purchasing.
Additional Revenue from In-Store Advertising
With digital signage solutions, you can generate additional revenue by broadcasting ads for your strategic partners or other brands within your store.
Informing Customers with Company News, Weather, Exchange Rates, and Traffic Updates
Digital screens also serve as an information tool. By placing screens inside your store, you can share the latest company news, present your history, and provide useful information such as weather updates, currency exchange rates, and traffic conditions.
Strengthening Internal Communication and Informing Staff
Digital screens enhance communication not only with your customers but also with your staff. You can use them to provide training, display monthly performance updates for motivation, and equip your staff with interactive tablets to improve customer service. By ensuring effective internal communication, you can increase the productivity of both your employees and your company.
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